VanMoof wanted support in getting more involved with public policy in the US.

CHALLENGE

The lack of quality infrastructure is a major impediment to e-bike growth in US cities. VanMoof wanted to activate its brand to advocate for more supportive e-bike policies, but didn’t know where to start.

APPROACH

Brightside developed a public affairs strategy that was a natural extension of the brand. We created a plan that enabled the company to combine policy advocacy with its existing priorities.